Launch of Truckee Green Network

by Sara Zimmerman

For Immediate Release
Contact: John Sorensen

New Information Hub For Environmentally-Friendly Organizations in Truckee
Truckee Green Network provides a comprehensive resource for local green organizations

TRUCKEE, CA (October 22, 2012) Truckee has become an exceptionally forward-looking community with a great diversity of organizations and programs vectored toward both environmental and economic sustainability. As a way to consolidate information about all of these efforts into one place, the Truckee Green Network (TGN) has been developed by members of the Tahoe Donner Green Club. “The Truckee Green Network will provide a one-stop source for those interested in knowing what is happening in our community in this arena”, says Sue Sorensen, president of the Green Club. “Through our past summer programs focusing on the many issues of environmental stewardship and sustainability, we became aware of how much opportunity and need there is to get people actively involved in supporting the numerous, excellent programs being undertaken in Truckee. The Truckee Green Network will facilitate this by eventually showcasing all of the many organizations and town initiatives involved in the ‘greening’ of our community.” Access to the new website is at

TGN’s Background:

John Sorensen, former Silicon Valley aviation technology entrepreneur, spearheaded the development of the website with the help of Bob Miller, Wolf Creek Lodge co-housing resident. Upon retiring to Truckee, John became involved in many of Truckee’s green organizations and initiatives and saw both a need and an opportunity to create a communication hub where interested members of the community and visitors alike can always get current information on who’s doing what and ways to get involved. According to John, “The TGN website will provide a comprehensive source of information including green organizations’ mission descriptions, links to their websites, and an event calendar all in one place. The Truckee Green Network is a way to bring diverse talents, interests, and resources to bear on our local environmental and sustainability projects and issues as people become aware of all the dynamic organizations in our community and choose where to participate and lend their support.”

The Goals of TGN:

With its multitude of eco-organizations, Truckee has many green activities throughout the warm-weather months. However, sorting through numerous websites trying to locate these eco-friendly events and resources can be cumbersome and time-consuming. Now, with ease and speed, those who want to get involved will be able to quickly access information for all of Truckee’s green organizations. Additionally, Sue comments that “with this increased awareness of green events through the website, TGN will also serve to increase the buzz about the fact that Truckee is on the leading edge in using renewable energy, restoring our river watershed and forests, protecting and preserving our open spaces, re-cycling, green construction, and general conservation.”

As it launches, TGN is featuring five local organizations (“Partners”) representing five different aspects of green living: Mountain Area Preservation Foundation, Sierra Green Builders Association, Slow Food Lake Tahoe, Town of Truckee’s ‘Keep Truckee Green’ project, and the Truckee Trails Foundation. “Our immediate goal for the coming year is to populate the website with the rest of the outstanding, related organizations in our community,” says John. “In addition to this, we plan to provide regular partner updates, disperse regional green news, address resident suggestions, and measure sustainable living transition progress.”

Get Involved: makes it easy for both residents and visitors to get involved. Residents can learn more about each partner and follow their events on the TGN calendar, or sign up to receive information through the TGN newsletter. Viewers can easily share the website on their social networks, or join the TGN Facebook Fanpage. Highlights and information will also be regularly added to the TGN blog, where people can also comment and share their feedback. TGN has ongoing costs to operate so supporters can also choose to help by making a small donation on the website.

TGN will include and promote non-profit and city or regional organizations that fall into one (or more) of the following sustainability categories: conservation and alternate energy generation, construction and site development, environmental protection and restoration, general sustainability (e.g. re-cycling program), sustainable food systems, and trails and transportation. Any organization doing work in these categories is invited to contact or log on to for more information on being included on the website.

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TGN-screenshot.jpg: The new website for Truckee Green Network,, provides a one-stop place to access green organization events and information. Courtesy photo.
TGN_downtown.jpg: Truckee is home to many green organizations that residents can now access all in one place at Courtesy photo.

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